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Tips for Creating Effective SLAs

You can’t manage what you can’t measure, which is why service level agreements (SLAs) are so vital inoutsourcing relationships. Creating SLAs that help the bottom line requires focusing on business outcomes, adapting SLAs as business needs change, and making them … Continued

The Gold in Social Customer Service

Talk to anyone in the software industry and in less than 5 minutes you will hear the phrase ‘social media’. Whether it’s accelerating revenue cycles, improving employee relationships or providing customer service, social media is the new elixir. Companies are … Continued

How to Market to People Not Like You?

Book Review Kelly McDonald reveals diversity marketing strategies and how to approach different demographics in her new book, HOW TO MARKET TO PEOPLE NOT LIKE YOU: “Know It or Blow It” Rules for Reaching Diverse Customers. McDonald introduces diversity marketing … Continued